Hiwot Y. BPHARM., M.A.
---"I have had my share of struggles trying to find products that did not irritate my sensitive skin and cause breakouts leading to dark spots (PIH) that stayed for months if not years. I even developed contact dermatitis which lingered for years. I truly believed there would be products that had our, black and brown skin, concerns in mind. So, I kept trying and trying and trying various brands found in over 50 countries I had the opportunity to visit. But no luck! What’s worse, the numerous products filling shelves of department stores, beauty retailers and pharmacies contained ingredients that I knew to be harmful to our health.
One thing became apparent; there were no clean products targeted at solving the concerns of skin of color. When, on rare occasions, I came across products that contained the right ingredients, they would be filled with many other toxic ingredients. It’s like being served trans fat soaked French fries in a crystal bowl and being told the catchup is organic. It didn’t make sense! So, I decided to create the change I wanted to see.
It started with formulating for my own personal use. I was able to clear my eczema and calm down my naturally hyperactive melanocytes resulting in even-tone complexion. Then it was friends and neighbors who loved what I was making. My humble beginnings, I suppose, did not allow me to conceive the idea that a girl from a no street name village in Ethiopia could give the world products that the prestige beauty brands couldn't deliver. But through faith and courage, I embarked on the journey to get Askalite Formulas to more Melanin-Rich Warriors like YOU!
While I was at it, I made sure ingredients that go into our formulas are the purest and of the highest quality! I am incredibly honored to introduce the world the first Teff powered products as well. My passion for plants comes from my pharmacy background, Pharmacognosy branch of it, specifically. The delicate approach to beauty heritage instilled in me carries over as a core ethos at Askalite. I also think transparency is important to build trust. That is why we created a gallery of our ingredients to show you what we use. Because it's not just the catchup we have to tout about, we are clean all the way!
All Askalite products are non-comedogenic and non-irritating. We also manufacture our products at a leading facility in France.
Additionally, a portion of our proceeds go to empowering emerging female African entrepreneurs. It's a cause quite personal to me and many Melanin-Rich Warriors I know. Doors don't swing open, particularly for women of color. So, we are on a mission to break barriers! I believe an empowered woman who is comfortable in her own skin (literally & figuratively) inevitably clears the way for many more others.
I invite you to treat yourself to Askalite Formulas while making a difference in many lives.
Love & Peace
Askalite is a responsible company which strives to improve our sustainable commitment to the community & tradition that inspired us.
Because women are the gateway to life and all the lives that make the world a better place, empowering a sister is something we take personally. Here at Askalite Formula, we want to change the life trajectory of other women through a portion of our profits from your purchases. We want to empower women to choose their destiny and give them a chance to create the life they want. Our foundation, Betsub, wants to serve as a bridge between impactful people like you and unrealized dreams.
Betsub seeks to level the playing field for women entrepreneurs who have been marginalized in the trade world. We provide training and technical assistance to help emerging entrepreneurs navigate geopolitical requirements and to ultimately set them up for success. This will not only allow them to stay competitive in a world with exponentially advancing trade and technology, but also helps them understand the intricate policies.
Come on in, let’s improve lives! Give your skin its food that you can feel good about while helping to empower women through your purchases.
LIVE IN NATURE. LIVE IN HARMONY. LIVE FLAWLESS.