Why Askalite?
Our Story Is Rooted In The True Synergy Of Nature And Science – Pharmaceutical Science
A science that has extended our life expectancy and improved our quality of life. A science that explores the healing powers of nature through the hands and hearts of people like our expert team.
Askalite offers PHARMALITE™ Formulas created by Passionate Pharmacists
We are intimately familiar with what we offer to you. Most go out to shop for their products but we create innovative formulas!
WE DO BETTER BECAUSE WE KNOW BETTER
Askalite is home to vivacious individuals who want to have it all and don’t want to compromise purity for performance. Our skilled team is constantly redefining skincare by intentionally tapping into tried and true science, pharmaceutical science.
As humans, from the start of our existence, skincare was a focused extension of healthcare. The early skincare brands that forged the path for modern-day imitations were actually founded by forward-thinking pharmacists.
We are brazenly reintroducing that same science into skincare!
To successfully complete this mission, Askalite unapologetically honors the limitless provision of mother nature to unlock the flawless life she provides when we live harmoniously.
Founded by a well-traveled pharmacist, we pride ourselves on having an edge in the industry. We are not here to tell you that you should avoid products that contain ingredients you can't pronounce. We are here to teach you how to discern the good from the bad. You will never catch us bashing science because we know science and nature work synergistically, unlike the narrative that you have to choose one or the other
"Equipped with his five senses, man explores the universe around him and calls the adventure science."
~ Edwin Powell Hubble
Welcome Warriors To Our Melanin-Rich Family!
We are so glad you are here and ready to try carefully formulated skincare products powered by our proprietary PHARMAPLEX™ and LAND-SEA COMPLEX™ blends. The underserved skin concerns of POC beauties come first when we create formulas that unlock the best version of your skin that has been there all along. Enough of the compromises, toxic and inferior products!
At Askalite, skincare is more than simple chemistry. It is healthcare.
Our Philosophy: Nature & Science
As nature intended, we use the land and sea to find innovative solutions. Our LAND-SEA COMPLEX™ fortifies products that vibrantly transform your skin. Currently, 99% of our ingredients are natural and pure.
The best version of you awaits!
Our Promise: Uncompromising Ingredients
Our premium ingredients are meticulously selected. These high-quality products are guaranteed to nourish and work with your skin, not against it. Take a look through our photo gallery of ingredients to see that The Askalite Formulas only give your skin what it needs.
Our Approach: Clean & Gentle
We never compromise on quality when creating the best skincare products for skin of color!
Our compassionate approach DOES NOT include experimental animal testing. We hold ourselves to the highest standards and follow the European Union Commission Regulations.
We make sure to stay up to date on the latest research publications to err on the side of caution too! Our team guarantees the significant use of time and research when developing our formulas. The ingredients listed below (among 1300 others) have no place in our formulas!
Our toxin-free skincare products contain:
- NO Acrylates such as Ethyl acrylate or Sodium Acrylate Copolymer
- NO Ethanolamines (DEA, EDTA, MEA, and TEA)
- NO Formaldehyde or formaldehyde-donors
- NO Heavy Metals (E.g., Arsenic, Cadmium, Chromium, Lead, Mercury and Nickel)
- NO Hydroquinone
- NO Isothiazolinones
- NO Mineral oil
- NO Parabens
- NO Phthalates
- NO Solvents such as Propylene Glycol or Ethoxydiglycol
- NO Steroids
- NO Sulfates
- NO Synthetic fragrances
- NO Triclosan
- NO Urea
Through her travels, Hiwot Yohannes has obtained high-level knowledge about the natural medicinal plants used in various cultures around the world. She also walked the aisles of countless beauty retailers, department stores, and pharmacies around the world.
What was the pattern she noticed you ask?
Products targeted for people of color were undeniably inferior in quality.
Ethiopian-born, Hiwot drew upon her wisdom and pharmaceutical background to formulate 100% clean and effective skincare products. Ethiopia is where one can find gardens famed for providing beauty ingredients to the legendary Queen of Sheba and millions of Ethiopian women.
Hiwot made it her mission to create industry-leading products that never compromise purity and performance for individuals like herself. She wanted to create beautiful change within this underrepresented community.
Thus, Askalite was born.
A Trip Down Memory Lane: Where It All Began
For many years, every product I tried led to the irritation of my sensitive skin. Numerous breakouts caused my dark spots (PIH) to linger for months on end. I even developed contact dermatitis which was life altering.
I desperately tried various brands I gathered from the 50+ countries I had the opportunity to visit with the sincere hopes that I would find a diamond in the rough… but still, no luck!
My humble beginnings started with the formulation of products for my own personal use. My compounding skills allowed me to clear my severe eczema and create an even-tone complexion.
I never believed that a girl from a small town in Ethiopia could deliver game-changing skincare products to the world. Through faith and courage, I can now bring Askalite Formulas to more melanin-rich warriors like YOU!
My passion for plants comes from my Pharmacognosy background and my delicate approach to beauty heritage carries over as a core ethos at Askalite.
I am incredibly honored to introduce the world’s first Teff-powered products. We manufacture our non-comedogenic and non-irritating products at a leading facility in France.
We are on a mission to break barriers and I can't wait to share this journey with you!
Love & peace,
~ Hiwot
An empowered woman who is comfortable in her own skin (literally & figuratively) inevitably clears the way for many more others.
Through Betsub, we connect mentors to emerging African female entrepreneurs so they stay competitive in an exponentially advancing trade world. A woman in the 21st century have to be two things: educated & empowered!
Thus at Askalite, we use a portion of our profits to play our part.
